When to Walk Away: Signs Your Current Partner Isn’t Working
Just like the old poker adage goes, when it comes to vendors, you’ve got to know when to walk away (and know when to run).
A lot of thought goes into choosing the right partner. You assess capabilities, compare proposals, check references, and cross your fingers that this is the one. But here’s the part too many teams overlook: the real work starts after the contract is signed.
Relationships evolve. So do businesses. It’s worth checking in regularly to ask:
Is this still working? Are they still the right partner for where we’re headed now?
If not, it might be time to fold your hand and walk away.
Let’s talk through some of the signs your current partner is no longer cutting it.
1. They only show up when there’s a check involved
If your vendor disappears between invoices, that’s not a partner, that’s a transaction.
Strategic partners stay engaged. They’re invested in your long-term success, not just short-term scope. You’ll see it in the way they communicate, the insights they bring, and their willingness to step in before there’s a fire to put out.
2. You’re doing all the thinking
You shouldn’t be the only one identifying gaps, solving problems, or pushing for better.
A true partner thinks alongside you. They bring fresh perspective, challenge assumptions, and help you see around corners. If the creative energy is one-sided, it’s a sign they’ve checked out, or worse, never checked in to begin with.
3. They treat symptoms, not root causes
If every fix feels like a patch job, you’re probably stuck in a cycle of surface-level solutions.
Strategic partners zoom out. They help you get to the “why” behind your challenges and build systems that support long-term change. If nothing is evolving, it might be because your vendor isn’t capable, or isn’t curious enough, to dig deeper.
4. There’s no accountability
Missed deadlines. Sloppy deliverables. Lots of excuses. And no ownership.
This is a flashing red light. Great partners own their outcomes. They speak up when things aren’t going as planned, communicate clearly, and take responsibility for their part in the process. Anything less will drag your team down with them.
5. You’re always chasing them
If you’re sending follow-up after follow-up just to get a status update, something’s broken.
Communication should feel aligned and consistent, not like a one-sided pursuit. Strategic partners stay ahead of the ball. They bring visibility, anticipate needs, and don’t leave you wondering what’s happening behind the curtain.
Final Thought
It’s easy to stay in a relationship that’s mostly fine. But “fine” doesn’t fuel growth.
You deserve a partner who shows up fully. Who brings value, not just invoices.
If your current vendor is holding you back more than they’re moving you forward, it might be time to fold your hand and find someone new at the table.