Melboss Music: Building an AI-Powered Music Career Management Platform
Melboss Music partnered with Whale Song to evolve an early product vision into a scalable, AI-powered music career management platform. Through product strategy, roadmap development, and full product delivery,
Whale Song helped Melboss launch quickly, introduce monetization, and build a foundation for long-term growth in the creator economy.
About Melboss
Melboss Music is a B2B SaaS platform designed to help independent artists manage and grow their music careers. The platform provides tools for social media planning, audience analytics, content creation, and career organization—allowing musicians to centralize workflows that are typically fragmented across multiple tools.
The Challenge
Melboss set out to build a self-service platform that could support thousands of artists at different stages of their careers. The challenge was transforming an early concept into a scalable product with clear monetization, engaging UX, and the technical flexibility required to support AI-driven features, integrations, and rapid iteration.
Pain Points:
Fragmented artist workflows spread across multiple tools
Lack of a clear, scalable product roadmap
No structured monetization or subscription system
Need for fast time-to-market to validate product direction
Requirement for AI-enabled features without over-engineering
Our Approach
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Whale Song partnered with Melboss to define a clear product vision and roadmap, prioritizing modular design, scalability, and user engagement. This included defining subscription workflows, onboarding flows, and long-term feature sequencing.
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Using an agile delivery approach, Whale Song designed and built the Beta version of the platform in just four months—giving Melboss a working product to test with real users and gather feedback early.
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Whale Song implemented a subscription model with trials, reminders, and lifecycle management, allowing Melboss to begin monetizing the platform while maintaining a strong onboarding experience.
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The platform was enhanced with AI-driven tools for content creation, audience analytics, and social media management—helping artists better understand and grow their reach.
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Third-party API integrations were designed to support social platforms while minimizing operational complexity and ensuring future extensibility.
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Successful launch of a production-ready Beta platform
Clear monetization path through subscriptions
Centralized workflow for artists’ content and analytics
Scalable foundation for AI-driven feature expansion
Strong positioning within the creator economy SaaS space
“This engagement enabled Melboss to scale its business model and deliver a repeatable, productized service to its emerging artist audience.
By pairing strategic clarity with rapid execution, we transformed a manual, service-driven operation into a scalable, AI-powered platform.”
“From day one, Whale Song… balanced creativity with functionality, ensuring the interface felt modern and engaging while maintaining strong technical performance, [with a] collaborative process, design rigor, and commitment to quality [that] set them apart. They excelled in translating complex requirements into elegant solutions, and their professionalism, creativity, and user-first approach have been instrumental to the success of Melboss Music.”
— Francisco Buendia, CEO, Melboss // Linkedin
Quantified Impact
4 months
from strategy to beta launch
$1 million+
first-year ARR
66%
faster release cycles
Personalized social media engagement analytics dashboard
Custom user onboarding flow
Custom user onboarding flow
AI-powered, gamified task management
Social media integrations for automated posting and audience engagement
Why This Worked
Strong upfront product strategy and roadmap clarity
Rapid delivery without sacrificing scalability
Focus on user-centric design for non-technical users
Modular architecture supporting AI and integrations
Tight alignment between product vision and execution
Proactive risk management around scope and prioritization
Curious? Book a free discovery call
This isn’t a sales pitch. Our Solutions Architects are experienced B2B and Enterprise SaaS operators, who will help you gain a clear direction, and begin turning your goals and requirements into a tailored roadmap — validated against your systems, compliance constraints, and ROI targets.