VerityPay: Launching a fintech SaaS platform in 6½ months
VerityPay partnered with Whale Song to design, build, and launch a disruptive financial technology platform enabling instant SMS-based payments.
Through a structured discovery phase, rapid development, and agile iteration, Whale Song delivered a SOC2-compliant SaaS product positioned for scale and long-term market expansion.
About VerityPay
VerityPay is a financial technology company offering a web-based SaaS platform that allows businesses to instantly send payments to consumers via SMS—dramatically reducing fraud, replacing checks, and improving customer satisfaction.
The challenge
VerityPay aimed to disrupt the payments landscape by enabling frictionless, instant disbursements. They needed a product partner capable of guiding strategy, building a scalable SaaS platform, and supporting ongoing iteration in a regulated industry.
Pain Points:
Need for a secure, compliant instant-payment mechanism
Need for a clear product strategy and roadmap
Fragmented documentation and support processes
Limited internal engineering bandwidth
Requirement for fast time-to-market
Our approach
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Whale Song ran a comprehensive product discovery to define vision, requirements, user workflows, competitive positioning, and the SaaS roadmap.
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A fully documented strategy and implementation plan guided development, ensuring alignment with VerityPay’s market and technical goals.
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Structured UX, UI patterns, and requirements were established early during discovery.
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Whale Song developed the entire application, providing iterative releases and product-led improvements.
Tech stack included:
React.js
Docker
PostgreSQL
Amazon Aurora
NGiNX
AWS ELB
Java
Springboot
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After launch, Whale Song supported VerityPay’s internal onboarding and provided documentation, support workflow processes, and advisory on developer ramp-up.
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Successful go-to-market launch of a new FinTech SaaS product
Clear documentation and support processes established
Internal team enabled to take over day-to-day development
Strengthened readiness for regulated financial environments
Achieved SOC2 compliance with Whale Song support
Enhanced ability to serve finance, banking, and government sectors
“General quote about the solution.”
“{Placeholder} Whale Song ensured VerityPay’s platform launched quickly, securely, and with a strategy built for long-term scale.”
Bob Bowdon, President & CEO at VerityPay // Linkedin
Quantified impact
6.5 months
from strategy to market release
YY%
increased transaction speed
AA%
Breduction in fraudulent payments
$Z.Z million
reduction in payment costs
BB%
customer adoption rate
Payment notifications analytics dashboard
Notifications rules engine
SMS messaging content management system
Super Admin backend customer management portal
Built in invoicing system
Built in invoicing system
Web-based payment claim flow
Web-based payment claim flow
Why This Worked
Clear, comprehensive product strategy and roadmap built before development
Rapid MVP execution guided by experienced product leaders
Flexible processes accommodating timezone and communication constraints
Strong post-launch support model
Product-led iteration and documentation for internal teams
SOC2 compliance guidance ensuring industry viability
Curious? Book a free discovery call
This isn’t a sales pitch. Our Solutions Architects are experienced B2B and Enterprise SaaS operators, who will help you gain a clear direction, and begin turning your goals and requirements into a tailored roadmap — validated against your systems, compliance constraints, and ROI targets.